Martin Strong: Head of Broadcasting & Online Media

Welcome to VanArts! Within the first day of class you’re going to find out what it is that you love about broadcasting. You will right behind the microphone in our online radio station right away, and start producing videos very quickly. There are a lot of different avenues that you can explore in this program, and whatever it is that interests you the most, you can concentrate on it.

Even if it seems overwhelming at first, with the microphone, the lights, the cameras, and everything, you are going to have fun every step of the way, whatever it is that you love. Welcome aboard!

Upcoming Start Dates

I would love to see you in one of our upcoming start dates!

Fall 2021September 7
Spring 2022March 14
Fall 2022September 6
Spring 2023March 13

Program Curriculum

The Broadcasting & Online Media curriculum is delivered over 4 terms for a total of 12 months.

Introduction to Broadcasting

The key courses that run through the entire year include Radio, Writing & Storytelling, Video & Audio Production, Social Media, Performance and Professional Practice. In Term 1, you will immediately find yourself on the air at our campus radio station VanArts Radio. You will also begin creating content for YouTube, social media, and podcasting while being introduced to the broadcast software you’ll be using for the rest of the year, as well as in the industry. Term 1 will also include a tour of a real radio station, and you are expected to acquire your Hootsuite Platform Certification for social media management. 

Skills You Will Learn

Radio and TV Hosting
Adobe Audition & Premiere
Burli & iMediaTouch
Podcasting and YouTube basics
Social Media Basics
Voice Technique
Technical Media Operations
Hootsuite Certification

Storytelling

Continuing to create content for VanArts Radio and the web in Term 2, you will delve deeper into the most important skill for the broadcaster: storytelling! This includes hosting, writing, and delivering news, mastering the interview and writing for commercials, features and editorials.

Skills You Will Learn

Voice & Movement
Finding 'The Natural Voice'
Presentation Skills
Pecha Kucha Storytelling
Reading from the Teleprompter
Social Media & Podcasting Content
YouTube Content
Features & Editorials

Social Media Management

In Term 3 you will learn about the ways to get all of your great content seen by the most people, whether in the form of a viral video, Instagram, Facebook or Twitter. You will master the art and science of social media, and learn the basics of web design to make sure your brand is well represented to the outside world.

Skills You Will Learn

Radio Drama
Creating Humorous Content
Viral Video & Identifying Influencers
Marketing & SEO
Monetization
Creating Characters
Online Community Building

Business of Broadcasting

While honing your craft and continuing to produce content in Term 4, you will learn what it takes to make it in the broadcast industry, with guidance by plenty of guest speakers currently working in Vancouver’s local media scene. From writing a stand-out resume to putting together a professional-caliber demo reel and final project, the final term will give you the tools you need to jump head-first into your first job.

Skills You Will Learn

Advanced Professional Practice
Basic Web Design
Demo Tape Creation
Promotions & Contesting
Broadcast Ratings & Regulations
Copyright
Resume
Cover Letter & Interview Skills

Experience VanArts Creativity

This is the program that teaches students how to be job-ready for careers in today’s whole world of broadcasting: online, on-air, and in command of your career.

Department Faculty

Martin Strong

Head of Broadcasting & Online Media

Martin Strong is a media veteran who has spent more than 20 years on Vancouver radio, including stints on CBC, CFOX, Rock 101, and Vancouver’s new FM station Roundhouse Radio. Martin is also a voice actor with countless radio and TV commercials to his credit. He can currently be heard as the narrator on the TV reality series JADE FEVER now airing on The Discovery Channel. Martin launched his career at CFOX radio in the mid-1980s during the heyday of rock radio. In ‘96 he was lured to Rock 101, where he was soon teamed up with Brother Jake Edwards in the afternoon drive slot. The impact was immediate, which led Jake and Marty into the mornings where they dominated the market from 1999 until Marty’s departure in January 2011. Demonstrating his creative writing and storytelling skills, Martin also moonlighted on CBC Radio where he created, wrote, and hosted “Radio Shangri-La,” a program which was broadcast nationally on both AM and FM in various time slots between 1995 and 2000. Martin was awarded Best Local Radio Personality for his work at Roundhouse Radio, by West Ender’s 20th annual Best of the City poll in 2017.

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Luke Pigeon

Instructor - Radio Production

Luke Pigeon has over 20 of years experience in broadcasting and journalism. Starting as an interviewer for Discorder Magazine, he started hosting his own weekly radio show “ANoiZE” on CiTR 101.9 FM at the University of British Columbia, where he also held the position of Music Director for 10 years. He then made the transition into commercial radio, joining Corus Entertainment as a technical producer for some of Vancouver’s top-rated radio stations such as CKNW, ROCK 101, and CFOX. He was a founding member and staff of Roundhouse Radio, an independent station focused on the local issues happening in greater Vancouver. He is the vocalist in the band storc and is an active member of the DJ collective The Knights of the Turntable. His favorite Muppets are Statler and Waldorf.

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Scott Hastings

Instructor - Video Production

Scott has been a media producer, consultant, and instructor since 1997.  Most recently he has worked with Identify Photo on a number of video productions as a producer and sound engineer for non-profit organizations and is an active musician and entertainer. Scott’s work experience also includes many years with the Gulf Islands Film & Television School as 3D Animation program manager, soundtrack composer, video mentor and co-producer of the school’s official YouTube Channel launch. He has developed websites, print materials, and produced animation for his award-winning short Frog Song, the documentary Contact the People (2002 Sundance Film Festival premiere), plus sound design for Lisa Jackson’s NFB short Suckerfish and Richard Reeves’ camera-less animated film 1:1.

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Julie Howgate

Instructor - Public Speaking

Julie Howgate has facilitated hugely successful organizations such as TEDX East Van, UBC Science & Engineering Dept, Peak Potentials, Master Training, Warrior Sage, and World Luminaries among others. She is no stranger to working with individuals and groups and has been a speaker coach and acting teacher to over a thousand students from all walks of life. She has used her processes to help speakers reduce anxiety and improve presence and with delivering communications with clarity and integrity from scripting to presentation. As a coach, she inspires clients to lead with passion and conviction, be more effective and powerful facilitators, presenters, entrepreneur’s leaders and speakers. From Winnipeg to London to Vancouver, Julie has also performed and taught in theatre, film and television for well over a decade.

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Patrick Sauriol

Instructor - Social Media

Patrick is the former Executive Director for DigiBC, a non-profit organization that represents BC’s diverse digital industries, such as video games, digital marketing, wireless technologies, and digital visual effects. Previous to his time at DigiBC, Patrick served for five years as the Creative Director and Senior Copywriter for a digital marketing agency. Before that, he created a popular movie news website called Coming Attractions that broke hundreds of scoops about blockbuster Hollywood films. He is an experienced digital leader in the areas of creative direction, team leadership, copywriting, ideation, eCommerce strategy, growth hacking, social media, gamification, and world-building. He has received a Top Entertainment Website Award from IGN (2000), was nominated for a Webby Award (1999) and has been interviewed by the New York Times, Vanity Fair, People, Entertainment Weekly & others about online subjects. Patrick has created, supervised, and launched successful strategies for websites, e-mail campaigns, social media, and viral campaigns for over 60+ companies working for digital marketing agencies. His focus is on delivering a positive return on investment, be it for a VanArts graduate just launching their new online business, or an established bricks-and-mortar business seeking to up their digital results.

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Tuition and Registration Information

Canadian

$20,750.00 CAD

International

$25,750.00 CAD

Payment Schedule

10% deposit upon acceptance to hold your seat
40% six weeks prior to start date
50% by end of Term 1 (3 months into studies)

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